What do you mean by agricultural marketing

Agricultural marketing

Agricultural marketing

Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing, transport, storage, agro-and food proce…

is a form of marketing that encompasses all goods and services related to the field of agriculture. All these products directly or indirectly support the effort to produce and deliver agricultural products from the farm to the consumer.

Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country.Nov 2, 2020

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What are the disadvantages of Agricultural Marketing?

What are the five problems caused by modern farming?

  • leading to soil infertility due to the excess use of fertilisers.
  • killing useful microbes and earthworms present in the soil.
  • ground water depletion due to excess use of water.
  • farmers could not provide more money.
  • leads to groundwater pollution.

What are some agricultural marketing activities?

Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.

What is the importance of marketing of agriculture products?

  • Farmer’s want to sale their produce at highest possible prices…
  • Consumer want to buy it at least possible prices…
  • Trade players want to make most for themselves by exploiting both farmers and consumers…
  • Government – Regulators want to exercise control over all three and earn revenues out of it…

What is the marketing margin for agricultural products?

Agriculture. In the agriculture industry, marketing margins can take on a slightly different meaning. Since produce is grown rather than built or bought wholesale, the marketing margin lies between the price that a small organic or traditional farmer would get selling her stock directly to a wholesaler at harvest versus the cost of taking it to market and selling it retail.


What is agricultural marketing India?

Agricultural marketing is mainly the buying and selling of agricultural products. In earlier days when the village economy was more or less self-sufficient the marketing of agricultural products presented no difficulty as the farmer sold his produce to the consumer on a cash or barter basis.


What is agricultural marketing and its features?

Agricultural marketing possess several features such as perishable products, regular demand, price fluctuation, inelastic demand, presence of intermediaries etc. The features of agricultural marketing can be discussed as follows: 1. Perishable Products. Agricultural products are dealt with in agricultural market.


What are the types of agricultural marketing?

Agricultural Marketing – Top 7 Types: Primary Market, Secondary Market, Terminal Market, Fairs, Regulated Markets, Co-Operative Markets and State Trading.


What is the process of agricultural marketing?

❖ Agricultural marketing is a process which starts with a decision to produce a saleable farm commodity, involves all the aspects of market structure or system, both financial and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, …


What is agriculture marketing class 12?

Agricultural marketing means all those activities which includes-gathering the produce after harvesting, processing the produce, grading the produce according to its quality, packaging the produce according to preferences of buyers, storing the produce for future sale and selling the produce when price is lucrative.


What is the importance of agricultural marketing in India?

Agricultural marketing is important not just for increasing productivity and consumption, but also for accelerating economic growth. Its dynamic functions play a critical role in encouraging economic growth. As a result, it’s been dubbed “the most powerful multiplier of agricultural development.”


What are the objectives of agricultural marketing?

Objectives of Agriculture Marketing → To widen the product range. → To help in planning for successful operations leading to better quality of produce and customer Satisfaction. → To bring in good marketing practices which helps to cope up with environmental changes.


What are the five agricultural marketing activities?

They are listed and explained as follows:Assembling. Collection of farm produce for sale. … Grading. … Processing. … Transportation. … Storage. … Packaging. … Problems of Agricultural Marketing in Nigeria. … Lack of Transportation Facilities.More items…•


What are the functions and importance of agricultural marketing?

Agricultural marketing involves in its simplest form the buying and selling of agricultural produce. In olden days, when the village economy was more or less self sufficient, the marketing of agricultural produce presented no difficulty, as the farmer sold his produce direct to the consumer on a cash or barter basis.


What is the role of agricultural marketing in economic development?

i) providing more food to rapidly expanding population, ii) increasing the demand for industrial produce and thus accelerating the expansion of the secondary and tertiary sectors, iii) By earning valued foreign exchange through the export of agricultural products iv) increasing rural earning to be mobilized by the …


What are the features of agricultural products?

A raw material: The agricultural products are considered as a raw material. … Bulky and perishable goods: The agricultural products are much more perishable than any other goods. … Quality variation: The quality of agricultural goods varies from year to year as well as season to season.More items…


What are the features of agricultural produce market Act?

Ensuring transparency in the transactions and pricing system of the market area. Providing market-led extension services to farmers. Ensuring that farmers are paid for the produce sold on the same day. Promoting agricultural processing that will increase the value of the produce.


What are the features of agricultural marketing in Nepal?

In agricultural marketing,there is the predominance of intermediaries over agricultural products. Intermediaries of agriculture market exploit both producers and consumers. They purchase directly from producers at a low price and sell them at a high price to the consumers.


What is marketing in agriculture PDF?

Agricultural marketing is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers. The agricultural marketing system is a link between the farm and the non – farm sectors.


Agricultural Marketing Specifics

  1. Economic results in agriculture depend on natural conditions. This feature of agribusiness is the basis not only for production but also for organizing marketing activities. The land as the main me…
  2. The working period in agriculture does not coincide with the period of production. The effecti…
  1. Economic results in agriculture depend on natural conditions. This feature of agribusiness is the basis not only for production but also for organizing marketing activities. The land as the main me…
  2. The working period in agriculture does not coincide with the period of production. The effectiveness of agro-marketing in this particular feature depends on the correct evaluation of demand and its…
  3. The production is seasonal. Taking into account this feature, forms and methods of marketing in agriculture are formed.
  4. Production of vital goods. Since agriculture is mostly engaged in the production of food products, agro-marketing is faced with the tasks of timely deliveries of products in the right quantities an…


Agricultural Marketing Strategy

  • Agricultural marketing techniques have their own peculiarities, connected both with the specifics of agricultural production and with agricultural products. The practical application of marketing in agriculture is more specific than limited. In the conditions of everyday market competition, the manufacturer that takes into account not only the natural and economic conditions of the region…

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How Is An Agricultural Marketing Campaign developed?

  • The production process of agro-marketing consists of stages, interconnected by the common purpose. The main 3 stages are: 1. purchase of raw materials and resources (factors of production) for the production of agricultural products and food; 2. the very production of agricultural products; 3. the choice of channels for the sale of products and food, the organizatio…

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Agricultural Marketing – Basic Facilities For Farmers

  • In order to have best advantage in marketing of agricultural produce the farmer should enjoy certain basic facilities: (i) The farmer should have proper information about the future demand of a particular commodity in the market, so that he can plan earlier to sow the seeds of those crops which can get him a fair return. (ii) Most of the villages are not linked with the mandi or busines…

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Agricultural Marketing – Need For Trained Personnel

  • The term “agricultural marketing” encompasses a wide range of functions, viz., assembling, transportation, storage, processing, grading, sales etc., as needed to offer produce from the farm to the consumer in the required form at the right time and place and at an acceptable price. It also includes arrangements for supplying inputs for production. …

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Agricultural Marketing – Agricultural Research

  • Agricultural research is a vital input for planned growth and sustainable development of agriculture in the country. India had for the first time a record production of 202.5 million tonnes during 1998-99; the production of rice and wheat was 84.7 and 71.0 million tonnes respectively. With these production levels, India has emerged as the second largest producer of wheat and ric…

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Agricultural Marketing – Steps Taken For Improvisation

  • 1. Creation of planned network of warehouses at all markets. 2. Linking co-operative credit with farming, marketing and processing. 3. Development of rural transport. 4. Adequate publicity to market information. 5. Stabilisation of food grain prices. 6. Government organisations, such as Food Corporation of India, Cotton Corporation of India, etc., for marketing agricultural produce i…

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