What does the agricultural marketing service do


The Agricultural Marketing Service (AMS) administers programs that create domestic and international marketing opportunities for U.S. producers of food, fiber, and specialty crops.

What do agricultural marketing do?

Agricultural marketers work to promote various crops to the end consumer or promote agricultural products and services to farmers. As a marketer, individual farms or larger companies may hire you to help increase demand for their crops.

What does the agricultural Research Service do?

The Agricultural Research Service (ARS) conducts research to develop and transfer solutions to agricultural problems of high national priority.

What does Agricultural Marketing Service regulate?

The Agricultural Marketing Service (AMS) administers programs that enable the efficient, fair marketing of U.S. agricultural products, including food, fiber and specialty crops. Many of these programs are regulatory in nature and establish standards and requirements through the federal rulemaking process.

What is the first function of agricultural marketing?

Packaging is the first function performed in the marketing of agricultural commodities. It is required for nearly all farm products at every stage of the marketing process. The type of the container used in the packing of commodities varies with the type of the commodity as well as with the stage of marketing.

What is the salary of ARS scientist?

CRITERIADETAILSSalary ScaleASRB ARS Scientist: Rs. 57,700 to Rs. 1,82,400 per month (revised); ASRB STO: Rs. 56,100 to Rs. 1,77,500 per month (revised)IndustryMinistry of Agriculture and Farmers WelfareApplication Start DateApril 5, 2021Application End DateApril 25, 20217 more rows•Apr 6, 2021

How many ARS employees are there?

2,000 scientists and post docs. 6,000 other employees. 90+ research locations, including overseas laboratories. $1.5 billion fiscal year budget.

What powers does USDA have?

USDA regulations protect and promote U.S. agricultural health, administer the Animal Welfare Act, carry out wildlife damage management activities, and ensure that America’s agricultural exports are protected from unjustified trade restrictions.

What does the USDA do for food safety?

USDA’s Food Safety and Inspection Service (FSIS) ensures that our nation’s meat, poultry and processed egg supply is wholesome, safe and properly labeled.

What are the types of agricultural marketing?

Agricultural Marketing – Top 7 Types: Primary Market, Secondary Market, Terminal Market, Fairs, Regulated Markets, Co-Operative Markets and State Trading.

What is agribusiness marketing?

Definition of Agribusiness Marketing  Agribusiness marketing can best be defined as series of services involved in moving a product from the point of production to the point of consumption.

What are the five agricultural marketing activities?

They are listed and explained as follows:Assembling. Collection of farm produce for sale. … Grading. … Processing. … Transportation. … Storage. … Packaging. … Problems of Agricultural Marketing in Nigeria. … Lack of Transportation Facilities.More items…•

Why it is agricultural marketing is important in our society?

Agricultural marketing plays an important role not only in stimulating production and consumption, but in accelerating the pace of economic development. The agriculture marketing system plays a dual role in economic development in countries whose resources are primarily agricultural.

What is USDA AMS?

USDA-AMS. The Agricultural Marketing Service ( AMS) is an agency within the United States Department of Agriculture, and has programs in five commodity areas: cotton and tobacco; dairy; fruit and vegetable; livestock and seed; and poultry. These programs provide testing, standardization, grading and market news services for those commodities, …

What is AMS science?

The AMS Science and Technology Program provides scientific support services to the agricultural community and AMS programs, including laboratory analyses, laboratory quality assurance, and coordination of scientific research conducted by other agencies for AMS. In addition, the program’s Plant Variety Protection Office administers …

What is the purpose of the Plant Variety Protection Act?

In addition, the program’s Plant Variety Protection Office administers the Plant Variety Protection Act, by issuing Certificates of Protection for new varieties of plants which are sexually reproduced (by seed) or tuber-propagated.

What is the agricultural marketing service?

The USDA Agricultural Marketing Service runs a number of different programs to promote farm sales (and prices). The agriculture-rich state of California produces some $30 billion dollars’ worth of agricultural products annually, and is one of the largest food exporters in the world.

What do agricultural marketing specialists need to know?

Agricultural marketing specialists must be aware of market issues particular to agriculture, such as commodities markets, futures trading, government subsidies, and the impacts of farm debt. Classes in law will prepare you for a field flooded with regulations.

What is marketing in agriculture?

Fundamentally, marketing revolves around understanding and communicating with people. In agricultural marketing, this includes people from a number of different groups, including farmers, consumers, and legislators—all with wildly different goals and concerns.

What is the second challenge in agricultural marketing?

A second challenge for agricultural marketing involves product branding. Similar or competitive products often go by different names. Some campaigns focus on the issue of naming a product, establishing its brand in the minds of consumers.

What are agrichemical companies?

Agrichemical companies promote solutions to farm problems, offering farmers higher yields and protection from pests. However, many solutions would be more strongly resisted by consumers, if it weren’t for effective public relations. Government agencies at both the federal and state level campaign for farm production.

What are some companies that are corporate farms?

Corporate farms and collectives include Monsanto, Archer Daniels Midland, Ocean Spray, Land O’Lakes, and more. Specialty Marketing Firms. Small farms are increasingly contracting their own marketing services, in order to sell to customers directly instead of only through distributors.

Why do farmers want higher prices?

Farmers seek higher prices for their produce, and protection from price fluctuations. They try to reduce the amount of post-harvest waste, and secure guarantees for the sale of their produce. They may also work to open up new markets or channels, such as selling directly to consumers instead of through producers.

What is agricultural marketing?

Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing and packaging, transport, storage, agro- and food processing, provision of market information, distribution, advertising and sale. Effectively, the term encompasses the entire range of supply chain operations for agricultural products, whether conducted through ad hoc sales or through a more integrated chain, such as one involving contract farming .

What are the efforts to develop agricultural marketing?

Efforts to develop agricultural marketing have, particularly in developing countries, tended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.

How have wholesale markets changed?

The characteristics of wholesale markets have changed considerably as retailing changes in response to urban growth, the increasing role of supermarkets and increased consumer spending capacity. These changes may require responses in the way in which traditional wholesale markets are organized and managed.

How does market information help farmers?

Most governments in developing countries have tried to provide market information services to farmers, but these have tended to experience problems of sustainability. Moreover, even when they function, the service provided is often insufficient to allow commercial decisions to be made because of time lags between data collection and dissemination. Modern communications technologies open up the possibility for market information services to improve information delivery through SMS on cell phones and the rapid growth of FM radio stations in many developing countries offers the possibility of more localised information services. In the longer run, the internet may become an effective way of delivering information to farmers. However, problems associated with the cost and accuracy of data collection still remain to be addressed. Even when they have access to market information, farmers often require assistance in interpreting that information. For example, the market price quoted on the radio may refer to a wholesale selling price and farmers may have difficulty in translating this into a realistic price at their local assembly market. Various attempts have been made in developing countries to introduce commercial market information services but these have largely been targeted at traders, commercial farmers or exporters. It is not easy to see how small, poor farmers can generate sufficient income for a commercial service to be profitable although in India a new service introduced by Thomson Reuters was reportedly used by over 100,000 farmers in its first year of operation. Esoko in West Africa attempts to subsidize the cost of such services to farmers by charging access to a more advanced feature set of mobile-based tools to businesses.

What is USDA support?

USDA also provides support to agricultural marketing work at various universities. In the United Kingdom, support for marketing of some commodities was provided before and after the Second World War by boards such as the Milk Marketing Board and the Egg Marketing Board. These boards were closed down in the 1970s.

What is AMS in agriculture?

In the United States the Agricultural Marketing Service (AMS) is a division of USDA and has programs that provide testing, support standardization and grading and offer market news services.

What are the problems farmers face?

However, while they are able to identify such problems as poor prices, lack of transport and high post-harvest losses, they are often poorly equipped to identify potential solutions.

What is AMS in agriculture?

The Agricultural Marketing Service (AMS) was established by the Secretary of Agriculture on April 2, 1972, under the authority of Reorganization Plan No. 2 of 1953 (5 U.S.C. app.) and other authorities. The Service administers standardization, grading, certification, market news, marketing orders, research and promotion, and regulatory programs.

What is the AMS program?

AMS commodity programs also oversee marketing agreements and orders, administer research and promotion programs, and purchase commodities for Federal food programs.

What is an AMS?

AMS is part of the Marketing and Regulatory Programs (MRP) mission area. MRP agencies facilitate the domestic and international marketing of U.S. agricultural products and ensure the health and care of animals and plants. MRP agencies are active participants in setting national and international standards.

What are agricultural products?

In this wider sense, milk and milk products, eggs, fruits, vegetables, honey are also agricultura l goods.

When was the first agricultural marketing diploma instituted?

Diploma Course in Agricultural Marketing: Introduced in the year 1956, this is the first complete and comprehensive course started in the country for the middle level personnel of the marketing organizations in the different States. It is a post-graduate course of eleven months duration.

How do cooperative markets work?

A cooperative marketing society carry the agricultural produce direct to the consumers thus eliminating a large army of middlemen and intermediaries.

What are the types of agricultural markets in India?

The important types of agricultural markets in India are as follows: Type # 1. Primary or Local Markets: Primary markets, known as Hatts or Shandies are held once or twice a week in the neighbourhood of a group of villages. There are more than 22,000 such markets in India.

How long is the livestock marketing course?

Officers from the Animal Husbandry/Veterinary Departments of the States are sponsored for this programme. The duration of the course is of six months.

What is terminal market?

A terminal market is a market where the produce is either finally disposed of to the consumer or to the processor or assembled for export. In these markets, merchants are well organized and use modern methods of marketing. In this market the price locating activities operate and buyers and sellers represent the different regions or nations sometimes meet to adjust the supply and demand.

How long is the regulated market course?

The duration of the course, initially of five months, is now of four months.

What is agricultural marketing?

Agriculture, in the broadest sense, means activities aimed at the use of natural resources for human welfare, i.e., it includes all the primary activities of production. But, generally, it is used to mean growing and/or raising crops and livestock. Marketing connotes a series of activities involved in moving the goods from the point of production to the point of consumption. It includes all the activities involved in the creation of time, place, form and possession utility. According to Thomsen, the study of agricultural marketing, comprises all the operations, and the agencies conducting them, involved in the movement of farm-produced foods, raw materials and their derivatives.

Why is it important to study the agricultural marketing system?

A study of the agricultural marketing system is necessary to an understanding of the complexities involved and the identification of bottlenecks with a view to providing efficient services in the transfer of farm products and inputs from producers to consumers.

What is processing in agriculture?

Processing is an important marketing function in the present-day marketing of agriculturalP commodities. A large proportion of farm products was sold in an unprocessed form. At present, consumers are dependent upon processing for most of their requirements.

How does WA marketing work?

WA well-knit marketing system widens the market for the products by taking them to remote corners both within and outside the country, i.e., to areas far away from the production points. The widening of the market helps in increasing the demand on a continuous basis, and thereby guarantees a higher income to the producer.

Why is marketing important for farmers?

The marketing system helps the farmers in the adoption of new scientific and technical knowledge. New technology requires higher investment and farmers would invest only if they are assured of market clearance.

How does an efficient agricultural marketing system contribute to the marketable surplus?

An efficient marketing system can also contribute to an increase in the marketable surplus by scaling down the losses arising out of inefficient processing, storage and transportation.

Why is market information important?

Accurate, adequate and timely availability of market information facilitates decision about when and where to market products. Market information creates a competitive market process and checks the growth of monopoly or profiteering by individuals. It is the lifeblood of a market.



The Agricultural Marketing Service (AMS) is an agency of the United States Department of Agriculture; it maintains programs in five commodity areas: cotton and tobacco; dairy; fruit and vegetable; livestock and seed; and poultry. These programs provide testing, standardization, grading and market news services for those commodities, and oversee marketing agreements and orders, administer research and promotion programs, and purchase commodities for federa…


Established in 1939 by Agriculture Secretary Henry A. Wallace (later Vice President) through the merging and consolidation of various United States Department of Agriculture (USDA) bureaus and programs, the Agricultural Marketing Service (AMS) was tasked with facilitating fair and efficient marketing of American agricultural products, including food, fiber, and specialty crops both domestically and internationally.


AMS’ primary function is to market American agricultural products inside and outside the United States. In addition to this, AMS also funds, administers, and supports agricultural research; grades and certifies the safety of agricultural products; and disseminates information and expertise in the agriculture and agriculture marking industries.
The Livestock and Poultry Program (L&P) supports federal food and nutrition programs like the National …


AMS is led by an administrator assisted by an associate and deputy associate administrator. Currently, these individuals are Administrator Bruce Summers, Associate Administrator Erin Morris, and Deputy Associate Administrator Lorenzo Tribbett, all longtime AMS employees. Additionally, the Cotton and Tobacco Program is led by a Deputy Administrator and several Associate Deputy Administrators.


The AMS National Organic Program (NOP) develops, implements, and administers national production, handling, and labeling standards for organic agricultural products. The NOP also accredits the certifying agents (foreign and domestic) who inspect organic production and handling operations to certify that they meet USDA standards.

See also

• Title 7 of the Code of Federal Regulations

External links

• Agricultural Marketing Service
• Agricultural Marketing Service in the Federal Register

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