What is agricultural marketing


Agricultural marketing

Agricultural marketing

Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing, transport, storage, agro-and food proce…

covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.


What are the disadvantages of Agricultural Marketing?

What are the five problems caused by modern farming?

  • leading to soil infertility due to the excess use of fertilisers.
  • killing useful microbes and earthworms present in the soil.
  • ground water depletion due to excess use of water.
  • farmers could not provide more money.
  • leads to groundwater pollution.

What are some agricultural marketing activities?

Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.

What is the importance of marketing of agriculture products?

  • Farmer’s want to sale their produce at highest possible prices…
  • Consumer want to buy it at least possible prices…
  • Trade players want to make most for themselves by exploiting both farmers and consumers…
  • Government – Regulators want to exercise control over all three and earn revenues out of it…

What is the marketing margin for agricultural products?

Agriculture. In the agriculture industry, marketing margins can take on a slightly different meaning. Since produce is grown rather than built or bought wholesale, the marketing margin lies between the price that a small organic or traditional farmer would get selling her stock directly to a wholesaler at harvest versus the cost of taking it to market and selling it retail.


What is meant by Agriculture Marketing?

Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country.

What is agricultural marketing and its features?

Agricultural marketing possess several features such as perishable products, regular demand, price fluctuation, inelastic demand, presence of intermediaries etc. The features of agricultural marketing can be discussed as follows: 1. Perishable Products. Agricultural products are dealt with in agricultural market.

What are the types of agricultural marketing?

Agricultural Marketing – Top 7 Types: Primary Market, Secondary Market, Terminal Market, Fairs, Regulated Markets, Co-Operative Markets and State Trading.

What is agricultural marketing India?

Agricultural marketing is mainly the buying and selling of agricultural products. In earlier days when the village economy was more or less self-sufficient the marketing of agricultural products presented no difficulty as the farmer sold his produce to the consumer on a cash or barter basis.

What is the importance of agriculture marketing?

Agricultural marketing plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. It is the most important multiplier of agricultural development.

What are the objectives of Agriculture Marketing?

Objectives of Agriculture Marketing → To widen the product range. → To help in planning for successful operations leading to better quality of produce and customer Satisfaction. → To bring in good marketing practices which helps to cope up with environmental changes.

What are the five agricultural marketing activities?

They are listed and explained as follows:Assembling. Collection of farm produce for sale. … Grading. … Processing. … Transportation. … Storage. … Packaging. … Problems of Agricultural Marketing in Nigeria. … Lack of Transportation Facilities.More items…•

What are the stages of agricultural marketing?

Marketing of Agricultural Produce: 12 Stages | India | AgricultureStage # 1. Production: … Stage # 2. Harvesting and Cleaning: … Stage # 3. Transport: … Stage # 4. Primary Processing and Storage: … Stage # 5. Secondary Processing and Storage: … Stage # 6. Grading: … Stage # 7. Distribution: … Stage # 8. Packaging:More items…

What are the components of agricultural marketing?

Specially, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producer’s surplus, government policy and research, training and statistics on agricultural marketing.

What is agriculture marketing class 12?

Agricultural marketing means all those activities which includes-gathering the produce after harvesting, processing the produce, grading the produce according to its quality, packaging the produce according to preferences of buyers, storing the produce for future sale and selling the produce when price is lucrative.

What is the agricultural marketing and what are the main … – Blogger

Agriculture Marketing :-All the activities like transportation processing, storage, grading are including in the agriculture marketing. These activities are inadequate in the economy of every country.

Agricultural Marketing: Concept and Definitions – JNKVV

Agricultural Marketing: Definition, Characteristics, Types, Functions …

Agricultural Marketing – An Overview – IJSRP


What is marketing in agriculture?

Fundamentally, marketing revolves around understanding and communicating with people. In agricultural marketing, this includes people from a number of different groups, including farmers, consumers, and legislators—all with wildly different goals and concerns.

What is the agricultural marketing service?

The USDA Agricultural Marketing Service runs a number of different programs to promote farm sales (and prices). The agriculture-rich state of California produces some $30 billion dollars’ worth of agricultural products annually, and is one of the largest food exporters in the world.

What do agricultural marketing specialists need to know?

Agricultural marketing specialists must be aware of market issues particular to agriculture, such as commodities markets, futures trading, government subsidies, and the impacts of farm debt. Classes in law will prepare you for a field flooded with regulations.

What is the second challenge in agricultural marketing?

A second challenge for agricultural marketing involves product branding. Similar or competitive products often go by different names. Some campaigns focus on the issue of naming a product, establishing its brand in the minds of consumers.

What are agrichemical companies?

Agrichemical companies promote solutions to farm problems, offering farmers higher yields and protection from pests. However, many solutions would be more strongly resisted by consumers, if it weren’t for effective public relations. Government agencies at both the federal and state level campaign for farm production.

What are some companies that are corporate farms?

Corporate farms and collectives include Monsanto, Archer Daniels Midland, Ocean Spray, Land O’Lakes, and more. Specialty Marketing Firms. Small farms are increasingly contracting their own marketing services, in order to sell to customers directly instead of only through distributors.

What is an agronomy class?

Agronomy classes will equip you to better understand both the components of the market, and the people involved. To learn more about what a marketing school can do for you, request information from schools with degrees in marketing, and sow the seeds for your own future career.

What are agricultural products?

In this wider sense, milk and milk products, eggs, fruits, vegetables, honey are also agricultura l goods.

When was the first agricultural marketing diploma instituted?

Diploma Course in Agricultural Marketing: Introduced in the year 1956, this is the first complete and comprehensive course started in the country for the middle level personnel of the marketing organizations in the different States. It is a post-graduate course of eleven months duration.

How do cooperative markets work?

A cooperative marketing society carry the agricultural produce direct to the consumers thus eliminating a large army of middlemen and intermediaries.

What are the types of agricultural markets in India?

The important types of agricultural markets in India are as follows: Type # 1. Primary or Local Markets: Primary markets, known as Hatts or Shandies are held once or twice a week in the neighbourhood of a group of villages. There are more than 22,000 such markets in India.

How long is the livestock marketing course?

Officers from the Animal Husbandry/Veterinary Departments of the States are sponsored for this programme. The duration of the course is of six months.

What is terminal market?

A terminal market is a market where the produce is either finally disposed of to the consumer or to the processor or assembled for export. In these markets, merchants are well organized and use modern methods of marketing. In this market the price locating activities operate and buyers and sellers represent the different regions or nations sometimes meet to adjust the supply and demand.

How long is the regulated market course?

The duration of the course, initially of five months, is now of four months.

What is agricultural marketing?

Agriculture, generally means growing and/or raising of crops and livestock while, marketing encompasses a series of activities involved in moving the goods from the point of production to point of consumption. Many scholars have defined agricultural marketing and incorporated essential elements of time, place, form and passion utility. Some of the definitions of agricultural marketing are given below;

Why is agricultural marketing important?

Agricultural marketing plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. It is the most important multiplier of agricultural development. In the process of shifting from traditional to modern agriculture, marketing emerges as the biggest challenge because of production surpluses generated by the shift. The importance of agricultural marketing is revealed from the following;

What is intermediary in agriculture?

Middlemen/intermediaries are those individuals or business concerns which specialize in performing various marketing functions and render services involved in the marketing of goods. The number of intermediaries may vary from one to many. They may be classified into five groups as follows;

How long are farm products perishable?

Most farm products are perishable in nature; but the period of their perishability varies from few hours to a few months. Their perishability makes it almost impossible for producers to fix the reserve price for their farm grown products. The extent of perishability of farm products can be reduced by processing function: but they can not be made non-perishable like manufactured products. The more perishable productsrequire speedy handling and often-special refrigeration, whichraises the cost of marketing.

What is the traditional system of marketing of agricultural products?

Under the traditional system of marketing of agricultural products, producer sellers incurred a high marketing cost, and suffered from unauthorized deductions of marketing charges and the prevalence of various malpractices. To improve marketing conditions and with a view to creating fair competition conditions, there is a strong need of market regulation.

Why is there no such problem in manufactured goods?

There is no such problem in manufactured goods because they can be produced of uniform quality.

How does agriculture help humans?

Agriculture fulfils the basic need of human kind by producing food. About a century ago, farmer used to produce food commodities mostly for self-consumption or for exchange with others (cash or kind) mostly in the same village or nearby places. They were primarily self-reliant. But,now production environment has changed considerably from self- reliance to commercialization. Technological advancement in the form of high yielding varieties, use of fertilizers, insecticides, pesticides, farm mechanization has led to a substantial increase in farm production and consequently the larger marketable and marketed surplus. The improved production is accompanied by the increasing urbanization, income, changing life style & food habits of the consumers and increasing linkages with the overseas market. Today consumers are not limited to rural areas where food is produced. Further, increasing demand for processed or semi-processed food products requires value addition in the raw agricultural produce. These developments require movement of food commodities from producer to consumers in the form of value added products. Agricultural marketing brings producers and consumers together through a series of activities and thus becomes an essential element of the economy. The scope of agricultural marketing is not only limited with the final agricultural produce. It also focuses supply of agricultural inputs (factors) to the farmers.

What was the purpose of the Agricultural Marketing Service?

The new Agricultural Marketing Service was charged with facilitating the efficient, fair marketing of U.S. agricultural products, including food, fiber, and specialty crops.

What is AMS in agriculture?

The Agricultural Marketing Service (AMS) administers programs that create domestic and international marketing opportunities for U.S. producers of food, fiber, and specialty crops. AMS also provides the agriculture industry with valuable services to ensure the quality and availability of wholesome food for consumers across the country.

What is the AMS?

AMS also oversees the National Organic Program; Science and Technology Program; and the Transportation and Marketing Program. AMS also provides regulatory oversight for over 20 research and promotion programs, and enforces other Federal regulations such as the Perishable Agricultural Commodities Act (PACA) and the Seed Act.


Agricultural Marketing Specifics

  1. Economic results in agriculture depend on natural conditions. This feature of agribusiness is the basis not only for production but also for organizing marketing activities. The land as the main me…
  2. The working period in agriculture does not coincide with the period of production. The effecti…
  1. Economic results in agriculture depend on natural conditions. This feature of agribusiness is the basis not only for production but also for organizing marketing activities. The land as the main me…
  2. The working period in agriculture does not coincide with the period of production. The effectiveness of agro-marketing in this particular feature depends on the correct evaluation of demand and its…
  3. The production is seasonal. Taking into account this feature, forms and methods of marketing in agriculture are formed.
  4. Production of vital goods. Since agriculture is mostly engaged in the production of food products, agro-marketing is faced with the tasks of timely deliveries of products in the right quantities an…

Agricultural Marketing Strategy

  • Agricultural marketing techniques have their own peculiarities, connected both with the specifics of agricultural production and with agricultural products. The practical application of marketing in agriculture is more specific than limited. In the conditions of everyday market competition, the manufacturer that takes into account not only the natural and economic conditions of the region…

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How Is An Agricultural Marketing Campaign developed?

  • The production process of agro-marketing consists of stages, interconnected by the common purpose. The main 3 stages are: 1. purchase of raw materials and resources (factors of production) for the production of agricultural products and food; 2. the very production of agricultural products; 3. the choice of channels for the sale of products and food, the organizatio…

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Agricultural Marketing – Basic Facilities For Farmers

  • In order to have best advantage in marketing of agricultural produce the farmer should enjoy certain basic facilities: (i) The farmer should have proper information about the future demand of a particular commodity in the market, so that he can plan earlier to sow the seeds of those crops which can get him a fair return. (ii) Most of the villages are not linked with the mandi or busines…

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Agricultural Marketing – Need For Trained Personnel

  • The term “agricultural marketing” encompasses a wide range of functions, viz., assembling, transportation, storage, processing, grading, sales etc., as needed to offer produce from the farm to the consumer in the required form at the right time and place and at an acceptable price. It also includes arrangements for supplying inputs for production. …

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Agricultural Marketing – Agricultural Research

  • Agricultural research is a vital input for planned growth and sustainable development of agriculture in the country. India had for the first time a record production of 202.5 million tonnes during 1998-99; the production of rice and wheat was 84.7 and 71.0 million tonnes respectively. With these production levels, India has emerged as the second largest producer of wheat and ric…

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Agricultural Marketing – Steps Taken For Improvisation

  • 1. Creation of planned network of warehouses at all markets. 2. Linking co-operative credit with farming, marketing and processing. 3. Development of rural transport. 4. Adequate publicity to market information. 5. Stabilisation of food grain prices. 6. Government organisations, such as Food Corporation of India, Cotton Corporation of India, etc., for marketing agricultural produce i…

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