What is meant by agricultural marketing


Agricultural marketing is a process that involves the assembling, storage, processing, transportation, packaging, grading and distribution of different agricultural commodities across the country.Nov 2, 2020

What is agricultural marketing and why it is important?

The agricultural marketing system serves as a conduit between the agricultural and non-agricultural sectors. It entails organizing the supply of agricultural raw materials to processing companies, determining the demand for farm inputs and raw materials, and establishing marketing policies for farm goods and inputs.

What is agricultural marketing India?

Agricultural marketing is mainly the buying and selling of agricultural products. In earlier days when the village economy was more or less self-sufficient the marketing of agricultural products presented no difficulty as the farmer sold his produce to the consumer on a cash or barter basis.

What are the types of agricultural markets?

Agricultural Marketing – Top 7 Types: Primary Market, Secondary Market, Terminal Market, Fairs, Regulated Markets, Co-Operative Markets and State Trading.

What is the process of agricultural marketing?

❖ Agricultural marketing is a process which starts with a decision to produce a saleable farm commodity, involves all the aspects of market structure or system, both financial and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, …

What is agriculture marketing class 12?

Agricultural marketing means all those activities which includes-gathering the produce after harvesting, processing the produce, grading the produce according to its quality, packaging the produce according to preferences of buyers, storing the produce for future sale and selling the produce when price is lucrative.

What do you mean by agricultural marketing Class 11?

Agricultural marketing refers to all those processes that are involved from harvesting to final sales of the products by the farmers. These processes involve: a) gathering the product after harvesting.

What are the features of agricultural marketing?

Features Of Agricultural MarketingPerishable Products. Agricultural products are dealt with in agricultural market. … Continuous Demand. Continuous demand is another important of agricultural marketing. … Fluctuation In Price. … Presence Of Intermediaries. … Inelastic Demand. … Elastic Supply.

What are the components of agricultural marketing?

Specially, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producer’s surplus, government policy and research, training and statistics on agricultural marketing.

What are the five agricultural marketing activities?

They are listed and explained as follows:Assembling. Collection of farm produce for sale. … Grading. … Processing. … Transportation. … Storage. … Packaging. … Problems of Agricultural Marketing in Nigeria. … Lack of Transportation Facilities.More items…•

What are the objectives of agricultural marketing?

Objectives of Agriculture Marketing → To widen the product range. → To help in planning for successful operations leading to better quality of produce and customer Satisfaction. → To bring in good marketing practices which helps to cope up with environmental changes.

What are the advantages of agricultural marketing?

The importance of agricultural marketing is as follows: Provides raw materials for industries. Provides foodgrains for the entire population and fodder for cattle. Provides a base for expansion of internal market of a country.

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